Local and organic SEO are two approaches for increasing your site’s ranking on a search engine results page.
If customer location is not a vital aspect of your business model, then opting for an organic SEO should do the trick. Organic SEO refers to the search engine optimization method that does not involve localization in the search algorithm nor the implementation of sponsored/paid search listings. Also known as natural SEO, Organic SEO returns the default search engine results based on an un-tweaked search engine algorithm.
Organic SEO is great for engaging customers that are not strictly looking for products or services with a specific location in mind. This makes organic SEO great for businesses that are substantially virtual in nature—freelancing and outsourcing portals, for example—or those whose physical location is not very important in the delivery of its core product or service. Because it is location-independent, organic SEO inevitably targets the global market. Professional organic SEO practitioners make use of keyword analysis, linking, and other optimization methods to ensure that a website maintains a good ranking on search engine results pages.
On the other hand, local SEO has a smaller target market. Local search is a fairly recent addition to search engine algorithms but is a powerful advertising tool. Local search consumers are well-defined and are lead-ready because they often conduct local searches when they are receptive to or are ready to engage a particular local product or service.
Local SEO is great for business websites whose intended customers are those near the vicinity of the business. Service and utility providers, delivery outlets, food chains, and other similar businesses will gain significantly from a well-orchestrated local SEO campaign. Many customers employ local search when they are generally ready to sign up for a particular local service or conveniently acquire a product from a local dealer. This makes local SEO a highly effective tool in promoting businesses locally. In many cases, local consumers form the bulk of companies’ customer bases and directly engaging this audience by ranking high on a local search result is the perfect strategy to generate leads.
Certainly, it is paramount for businesses that operate locally to gain local exposure. Traditional media such as radio and local newspapers are good marketing channels for these types of businesses. In addition, conducting a thorough local SEO process will improve the online visibility of local companies and encourage an increase in the number of local consumers.
In case you’re looking for a Professional Local SEO Firm that can assist you get your Business Listed in Top Rankings in Google My Business Listings ie Google Places Do contact us at 310-961-4624 or email Info@PowerHuntersOnline.com